A new way to browse light

The Icone Luce catalog is a unique volume, designed to support research, inspiration, and informed choice.

The new Icone catalog was born from a precise question: “what role should a product presentation tool have today in a design studio?”. It does not simply collect codes and variants, but expands its function, becoming a support for decision-making, a material to consult while defining an atmosphere and seeking relationships between light and architecture.

For this reason, the Icone catalog has been rethought as a single, coherent volume, intended to be browsed with the same time one dedicates to a design book. The images guide the reading, while technical information remains accessible without overwhelming the scene.

It is a tool that accompanies the work of architects and lighting designers at the moment when light ceases to be a technical detail and becomes part of the identity of a space.

Photography, rhythm, material

The new Icone catalog adopts a more essential visual language. Photography becomes the center of the page and builds a narrative of light within space. Each shot suggests proportions and creates a relationship between object and architecture. The composition leaves room for surfaces, volumes, and shadows, creating a more natural reading rhythm.

Technical information has been reorganized with greater clarity. Tables are orderly and easy to consult, integrated into the page with balance. Designers can thus move from intuition to verification with continuity, alternating vision and data in a fluid way.

The printed edition presents itself as an object that also communicates through touch, consistent with the idea of “Italian Manufacturing” that runs through the new identity.

The way of discovering products changes

This volume also introduces a different way of navigating the Icone Luce offering, following a rhythm that invites discovery. New products are featured at the beginning, then intertwine with other collections in a less predictable path, closer to the logic through which a project takes shape.

For designers, this means encountering unexpected solutions and building new combinations. Consultation becomes exploration, a process that reflects the creative one: it starts from an intuition and allows the relationships between forms and light to suggest the next direction.

Designed for dialogue with the international market

Conceived from the outset as a bilingual edition, Italian and English, the new edition of the Icone design lighting catalog naturally addresses studios and contractors operating in international contexts. The clear structure, the synthesis of information, and the strength of the images make reading immediate even beyond the Italian market, facilitating dialogue between designer, retailer, and client.

In this sense, the catalog becomes a relational tool. It supports presentations, meetings, and contract developments, offering a coherent vision of the Icone universe. It is the point of contact between the company’s design culture and those who, every day, translate light into built space.