The\nconcept of the beauty of objects linked to the communication it takes to make\npeople grasp their essence.<\/p>\n\n\n\n
In a\ncountry that has exported Made in Italy design all over the world, setting the standard,\ndoes the cult of beauty still exist? Or are characteristics such as\nfunctionality and simplicity more favored today?<\/p>\n\n\n\n
Icone luce\nart director Giulio Cappellini discussed this with designer, architect and\nuniversity professor Ilaria Marelli during the new episode of Icone Talks, our\nbrand’s periodic Instagram feed. <\/p>\n\n\n\n
“As\ndesigners, we kind of live in an elite of beauty. We carry this message of\nbeauty, but it has remained, precisely, a bit elitist, it is not received by\nthe people who furnish their homes,” Ilaria says. <\/p>\n\n\n\n
“Then\nthere are the social media, with which this concept of hyper-beauty was\nborn,” Ilaria continued, “From the profiles and sites of the\ndesigners you can see somewhat imaginary constructions, extremely fascinating,\nof color, of emotion, but which are not real interiors. It’s a bit almost like\na dream operation, a message of beauty that gets through to interested people\nbut clashes with a reality that can hardly reach those heights.”<\/p>\n\n\n\n
“From\na communication point of view there is a lot to be done,” commented Giulio\nCappellini, “We need to learn to better tell the public about the sweat\nand toil behind a project or product. Sometimes a consumer buys an object\nwithout having the culture to distinguish whether it is a fake or not, whether\nit can last or not, not only from the point of view of manufacture but\nprecisely from the point of view of concept and design.” <\/p>\n\n\n\n
“We\nin design take certain things for granted, which is why our message can get\ndiluted and fragmented to the end consumer”-Julius added-“The role of\nthe designer and the product is to make culture.”<\/p>\n\n\n\n
“I\nwould add, in addition to the cultural aspect, the social aspect. The product\nis important, but also how people socialize around it, how it becomes part of\neveryone’s life, of our daily life,” Ilaria Marelli concluded.<\/p>\n\n\n\n