{"id":11381,"date":"2021-12-20T11:03:11","date_gmt":"2021-12-20T10:03:11","guid":{"rendered":"https:\/\/iconeluce.com\/?p=11381"},"modified":"2022-03-15T12:37:31","modified_gmt":"2022-03-15T11:37:31","slug":"when-design-becomes-depersonalised","status":"publish","type":"post","link":"https:\/\/iconeluce.com\/en\/when-design-becomes-depersonalised\/","title":{"rendered":"When design becomes depersonalised"},"content":{"rendered":"\n

Over products and objects, there are stories of people that we must not forget.<\/em><\/p>\n\n\n\n

Thinking about the realisation of a project only through a model to be applied, a set of operations to be carried out in order to reach a goal, is a concept that impoverishes the role of the designer. <\/p>\n\n\n\n

This vision doesn\u2019t involve the person behind a designer, his history, his sensibility and creativity that can brake the rules, like those of a pre-established model.<\/p>\n\n\n\n

Giulio Cappellini<\/strong>, Icone art director, and Alessandro Biamonti<\/strong>, architect, university professor and writer (Essere Designer<\/a>, ARCHIFLOP. Storie di progetti finiti male<\/a>), has spoken about this \u2018depersonalization\u2019 of the designer role during their social conversation at \u2018Icone Talks<\/a>\u2019.<\/p>\n\n\n\n

Alessandro Biamonti. \u201cThe projects history is also the same of desingers, the same of people. A worrying trend that I\u2019m observing is that one that emphatize the process. Believing that everyone can get to a project just by following a few steps of a method, it make people into operators, <\/em>depersonalized the actions of the desingers <\/em><\/strong>and remove the possibility to bringing one\u2019s own experience into projects\u201d. <\/em><\/p>\n\n\n\n

Studies and in-depth knowledge are an antidote to the exaltation of the process. Knowing the past and its history helps not to forget what happened behind a project and the objects that continue to be current and followed.<\/p>\n\n\n\n

Giuglio Cappellini. \u201cWe must always create for the future but never forgetting the past. Often the youngest designers don\u2019t know who are behind a project\u201d.<\/em> <\/p>\n\n\n\n

\u201cWhen we think about the <\/em>glorious italian design<\/em><\/strong>, the history behind it is that of a group of young designer who deeply believed in design as a new form of expression and on the other hand by a small bunch of young businessmen who believe in design as a form of business. All in all, it was a few people who created a phenomenon of global stature\u201d.<\/em><\/p>\n\n\n\n

Have a look at the entire episode of Icone Talks on IG TV of @icone.luce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over products and objects, there are stories of people that we must not forget. Thinking about the realisation of a project only through a model to be applied, a set of operations to be carried out in order to reach a goal, is a concept that impoverishes the role of the designer. This vision doesn\u2019t […]\n<\/p>","protected":false},"author":1,"featured_media":11382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhen design becomes depersonalised - Icone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconeluce.com\/en\/when-design-becomes-depersonalised\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When design becomes depersonalised - Icone\" \/>\n<meta property=\"og:description\" content=\"Over products and objects, there are stories of people that we must not forget. 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