{"id":10998,"date":"2021-02-18T16:39:34","date_gmt":"2021-02-18T15:39:34","guid":{"rendered":"https:\/\/iconeluce.com\/divulgare-la-cultura-del-design-sul-web-tra-comunicazione-esperienze-ed-emozioni\/"},"modified":"2021-02-18T16:46:08","modified_gmt":"2021-02-18T15:46:08","slug":"divulgare-la-cultura-del-design-sul-web-tra-comunicazione-esperienze-ed-emozioni","status":"publish","type":"post","link":"https:\/\/iconeluce.com\/en\/divulgare-la-cultura-del-design-sul-web-tra-comunicazione-esperienze-ed-emozioni\/","title":{"rendered":"Disclose the culture of design on the web, betwen communication, experiences and emotions"},"content":{"rendered":"\n

\nThe\ndesigner Camilla Bellini discus<\/em>s\nwith <\/em>Giulio\nCappellini <\/em>i<\/em>n\nthe Instagram live <\/em>of\n<\/em>\u2018Icone\nTalks\u2019, the periodic appointment in which the Icone art director\n<\/em>talks\nabout issues about lighting, design and architecture and interior\ntrend<\/em>.<\/em><\/p>\n\n\n\n

Camilla\nBellini is a product designer and\nshe loves to observe what happen in the design world,\nto\ncommunicate it to the people\nwhich follow her on her site and on her social channels.<\/p>\n\n\n\n

With\nher, Giulio Cappellini has nattered about their\nprofessional world, of visions and changing trends.
\n
\nGiulio\nCappellini. You\nare <\/strong>a\nsocial <\/strong>designer,\nyou use digital media a lot in your work, you are both <\/strong>designer\nand observer of design phenomena<\/strong>.\nWhat are the <\/strong>goal<\/strong>s\n<\/strong>you\nset yourself using these means?<\/strong><\/p>\n\n\n\n

Camilla\nBellini. The reason I started using social media and combining it\nwith the more classic work of design is because I liked the idea that\npeople who are not part of our industry could have a more emotional\nand more experiential access to design.<\/p>\n\n\n\n

Usually\ndesign always speaks a little to itself, I liked the idea of giving\nthe opportunity to those who are not part of the sector, to those who\nmay not have the opportunity to go to sector events and have no way\nof keeping up with the continuous go out, to have available a channel\nthat could be useful, usable in a light but not superficial way,\ntherefore not technical.<\/p>\n\n\n\n

I\napproach\nthe subject from a slightly more emotional point of view, with\nrespect to the institutional communication that the company does.<\/p>\n\n\n\n

This\nwas the goal, to bring design closer to people.
\n
\nGiulio\nCappellini. I absolutely agree with this, having opened the doors to\nthe wider public has meant that design has truly become a\nsocio-cultural phenomenon. Previously, people probably looked at\nproducts or bought a design magazine a month before making their new\nhome.<\/p>\n\n\n\n

Today\nthis concept has truly entered our daily life, the observation of\neverything that changes. Also because the change in design is\nstrongly linked to socio-cultural changes and this has meant that\nthis phenomenon is experienced firsthand. This can be seen from the\ngreat curiosity that the public shows when there are events such as\nthe Fuorisalone.<\/p>\n\n\n\n

Going\nback to what your ‘digital’ business is, virtual communication is\nnever more fundamental than in this moment, and this really allows\nyou to talk to a wider audience, something you have been doing for a\nlong time.<\/p>\n\n\n\n

Who\nwas not used to having to adapt to virtual meetings, I wanted to\nunderstand if your way of working has changed and if so how?<\/strong><\/p>\n\n\n\n

Camilla\nBellini. I have not left behind, on the contrary, I have increased\nthe part of digital communication, which continuously offers the\npossibility to be on the front line, to speak and express my\nopinions. In truth, I feel the lack of reality, through social media\nand digital platforms I like to convey an experience that I do in\nreality.<\/p>\n\n\n\n

These\nmeans are excellent for communicating and conveying, however nothing\ncan compare to the real experiences we make of a product, if we want\nto talk about design, but it is something that then applies to all\nsectors of life.<\/p>\n\n\n\n

First-person\nexperience is what transforms us, affects us, makes us reflect, makes\nus change, etc. I really like telling it on social media, but I hope\nto return soon to bring these two areas together, return to show the\nconstantly changing reality, which we experience every day through\nsocial platforms.<\/p>\n\n\n\n

I\nhave been locked up in my home studio for some time now and I really\nwant to go back to events, to go back to meet people, to touch what\nour sector offers us or in any case also to return to the life that\nwas considered “normal” until recently.<\/p>\n\n\n\n

Follow Icone Talks on IGTV of Instagram channel @icone.luce<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

The designer Camilla Bellini discuss with Giulio Cappellini in the Instagram live of \u2018Icone Talks\u2019, the periodic appointment in which the Icone art director talks about issues about lighting, design and architecture and interior trend. Camilla Bellini is a product designer and she loves to observe what happen in the design world, to communicate it […]\n<\/p>","protected":false},"author":1,"featured_media":10989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-10998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icone-en"],"acf":[],"yoast_head":"\nDisclose the culture of design on the web, betwen communication, experiences and emotions - Icone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconeluce.com\/en\/divulgare-la-cultura-del-design-sul-web-tra-comunicazione-esperienze-ed-emozioni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disclose the culture of design on the web, betwen communication, experiences and emotions - Icone\" \/>\n<meta property=\"og:description\" content=\"The designer Camilla Bellini discuss with Giulio Cappellini in the Instagram live of \u2018Icone Talks\u2019, the periodic appointment in which the Icone art director talks about issues about lighting, design and architecture and interior trend. 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