Not just product: the value of experience in restaurants

The way of living, managing and promoting the premises will change, so the choice of lighting will play an even more important role.

Social distancing will bring about great changes in public places. In the places where you go to spend some time and eat something good, the places will be drastically reduced by the directives planned to contain the Covid-19 pandemic.

In the much less crowded premises, so different from how we are used to, the value of the experience that is brought to customers will be even more important. If the waiting list and the sold-out list contributed to fueling the fame of certain restaurants, there will now be more space and accuracy to meet the customer’s needs. Certain details will no longer go unnoticed, but will be the center of attention.

One of these details, closely linked to the atmosphere of the environment, is the choice of lighting. More than one study shows how the right light affects the time spent by guests, also favoring the consumption of food and drinks.

The experience also passes through the aesthetics of the dishes, even for them you need the right light. The foods appear more appetizing if well lit, the colors and freshness of the dish stand out and tickle the palate of the patrons. Light therefore influences the visual component and, indirectly, the behavior of people, inviting consumption and purchase.

Lighting will be an increasingly decisive component for the success of a restaurant, and must be chosen carefully, in order to enhance the sensations and visually express the character of the place.