Icone at Milan Design Week 2025: three locations to showcase our vision of light 

Best-sellers, new collections, and installations between Salone del Mobile and Fuorisalone.

Milano Design Week 2025 is more than just an event—it is a stage where design becomes storytelling, vision, and experimentation. From April 8 to 13, the city will transform into a widespread exhibition, while at Rho Fiera Milano, the 63rd edition of Salone del Mobile will once again be the epicenter of innovation in the furniture and lighting industries. This is the occasion where brands, designers, and architects trace new aesthetic and functional trajectories, redefining the relationship between space, light, and material.

At the heart of the Salone stands Euroluce, the biennial exhibition dedicated to the world of lighting, returning in 2025 to showcase the latest trends and innovations in the field. Euroluce is a true laboratory of ideas, where light is explored not only as a technological and functional element but, above all, as an aesthetic and emotional dimension essential to the comfort of our spaces.

Icone’s participation in Milan Design Week will be articulated in three key locations.

Euroluce at Rho Fiera Milano

Icone will be present at Euroluce with a dedicated stand, where both new collections and iconic catalog pieces will be showcased. This space will offer visitors the opportunity to fully immerse themselves in the world of Icone, discovering the latest innovations and lighting solutions that seamlessly blend aesthetics and functionality.

Next Place Hotel

During Design Week, Next Place Hotel will host an installation curated by Giulio Cappellini, Icone’s Art Director, exploring the future of hospitality.

The installation presents a new vision of the modern hotel—not merely a place for dining or overnight stays, but a hub for social interaction, where guests can gather in a grand lounge, restaurant, or garden, or enjoy moments of relaxation in a spa, library, or private suite.

The space will be furnished with pieces from prestigious brands such as Poltrona Frau, Flaminia, Technogym, and Grohe.

Icone’s presence will extend throughout the entire hotel, illuminating different areas with decorative lighting featuring models like Lama, NoName, Ciondolo, Masai, and Salsola for outdoor spaces.

Superstudio – Unforgettable

Superstudio celebrates 25 years of excellence with a major exhibition featuring products from the past and present, showcasing brands and designers who have exhibited in this renowned space over the years. Almost all of the world’s leading brands and most renowned designers have passed through here.

The selection committee has chosen Lama and Emisfero to represent the outstanding design work done by Icone, an honor and privilege for the company to be exhibited alongside the great names of Made in Italy.

Our vision of Lighting Design

Icone’s participation in Milano Design Week 2025 represents an important opportunity to share our vision of lighting design and engage with emerging industry trends.

We invite professionals, design enthusiasts, and curious visitors to explore our installations and experience how light can transform spaces and shape emotions.

Event Details

Euroluce

Location: Rho Fiera Milano
Dates: April 8-13, 2025
Stand: PAD. 6P STAND D27 D29

Next Place Hotel

Location: Via Savona 35, Milan
Dates: April 7-13, 2025

Superstudio – Unforgettable

Location: Via Tortona 27, Milan
Dates: April 7-13, 2025

We look forward to welcoming you to Milan.