Caveau, NoName, and Lama illuminate the atmospheres of the Horm Italia showroom in Milan

A narrative of environments, materials, and light in the heart of Brera.

The refined showroom of Horm Italia in Milan is located in the heart of Brera, at via Alessandro Volta 4. It is an exhibition space that goes beyond a simple showcase: a place designed to tell stories of furniture, imagining authentic and lived-in interiors, from the most spacious homes to the coziest environments.

The concept of the showroom arises from the desire to consistently and sensitively represent the various living situations that Horm and Icone products can interpret. To achieve this, three distinct settings have been created, each with its own identity:

A contemporary trendy home, defined by material and sophisticated elements, such as the oversized DIZZY sofa and details in Emperador marble.

A bourgeois home of modest dimensions, built around the COLEMAN sofa and designed as an elegant and functional space, including a study area.

A minimal and cozy environment, an intimate space dedicated to reading, music, or relaxation.

In this carefully constructed narrative context, light plays an essential role. The NoName and Lama lamps, designed by Giulio Cappellini for Icone (Lama also bears the signature of Leonardo Talarico), and Caveau (German Design Award 2019, a lamp designed by Marco Pagnoncelli), accompany and enhance each setting, helping to create diverse yet always coherent atmospheres, thanks to indirect and material lighting that highlights shapes, materials, and details.

The Horm showroom thus becomes an experiential place, capable of conveying style, comfort, and quality, in line with the brand’s values.

We are proud that Icone Luce lamps are an integral part of this visual and emotional narrative, illuminating not only the spaces but also the stories that inhabit them.

We invite you to visit the Horm Italia showroom to discover how light can transform and enrich every environment with personality and balance.